Aesthetics Industry Expert Debora Masten Discusses The Importance Of Advanced Training For Spa Profitability

That’s ultimately what this comes down to you, right? That’s what they’re looking for is more happy clients and profit.

You bet. Happy clients are a big key because you get a few bad reviews on Yelp or Google or Social Media, or you have a few clients coming in that want their money back or this or that. Those things are damaging. They hurt you and you must know how to manage all that before it affects your bottom line. Also knowing what to give away and what not to give away. I see a lot of spa owners giving away things that cost them money. If you’re going to do a promotion, know what that promotion is costing you and know what you’re going to get from it. Remember time is money too. You must track everything. 

I still see far too many day spas relying on Groupon deals. Just on the hope that they can become lifetime clients, which is of course what Groupon sells but most of the Groupon buyers just go from deal to deal.

Right. They’re just looking for something cheap. On occasion, you’ll get a client that may stick around, but yes, those are tough. I say, “make them not want to go anywhere else”, Do all those little things but don’t give too much away. Don’t be the highest, don’t be the lowest but have your prices high enough that occasionally you can offer a discount. Or perhaps you can offer a special or a yearly program on return service. There are lots of ways to market and discount and compete with Groupon, but you must do it creatively and don’t give away so much that you’re not making anything for your time. I encourage spas nowadays to do something that’s self-service. Like LED lights where the client can lay down and relax. They’re going to make money without paying a technician to do those things. That’s a way to increase your profit margins. Be sure to communicate that it is a self-service procedure, so your client doesn’t expect anything different. Give away those kinds of things if you must offer an extremely discounted service.    

If you would like to contact Debora her website is: https://www.salemskincare.com/

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Jeremy Baker

Jeremy Baker has a passion for helping his clients get recognition as the expert in their field. His approach to interviewing helps his clients tell their stories and talk about their unique set of experiences and background.