Regular shoppers almost never purchase a product without knowing how it’s going to work for them. They read the good, the not-so-good, and the downright ugly to make the all-important decision: should I pull out my wallet and take the plunge? Social media influencers, loosely defined, are people … [Read more...]

When it comes to leverage social media platforms for marketing purposes, Instagram is a popular platform worth considering. However, it also is one of the hardest choices when trying to gain significant traction. For starters, everyone that is making use of social media will be vying for the … [Read more...]

What is PPC? Pay-per-click advertising, also known as PPC, is a digital marketing strategy in which advertisers create ads and bid on specific phrases. It basically consists of buying viewers to a certain website, instead of letting it happen organically. In this model, the advertisers only pay … [Read more...]

FunnelMentor Founder and CEO Jason Bartels, Discusses How He Helps Businesses Turn Their Leads Into Seven-Figures And Beyond. He was recently profiled in, "Expert Profiles Volume 8 – Conversations with Influencers & Innovators," which hit Amazon.com's best seller list on May 1, 2019, climbing … [Read more...]

Effective marketing is subject to having effective communications; the two go hand-in-hand. As such, effective marketing and communication play a significant role in the growth and success of a business. Below are six tips on how private equity firms can implement effective marketing and … [Read more...]

Once you get into the thick of the planning process, preparing for an exhibition, event, or trade fair starts to feel a lot like throwing a party. Once the preparation is complete, you're certainly facing the same sort of anxieties. It's easy to start second-guessing yourself if attendance starts … [Read more...]

Since 1999, Frank Kern has been teaching others how to leverage the power of the Internet to earn money. While he built his empire through the power of creating, cultivating, and maintaining a large list, he has recently embraced the power of social media for branding combined with direct … [Read more...]

In this interview, Sales Mentor Marie Rodgers explains how coaches and entrepreneurs need to take a new look at sales to effectively ensure the profitability of businesses. In the current competitive economic climate, 20% of small businesses are closing within their first year. Business Insider … [Read more...]

I had the opportunity to catch up with Adam Vest, President at My Denver Digital in Colorado about the current state of SEO and how Service-Based Businesses can use Search Engine Optimization to drive business leads.  Here is our conversation: BIM: Hello and welcome to the show. This is your … [Read more...]

On 9/3/18 Nike has chosen Colin Kaepernick, former San Francisco 49ers quarterback, as its face for their 30th anniversary of the "Just Do It" branding campaign. This endorsement deal has caused a flood of debate as a result. The first ad Nike has released shows Kaepernick with the wording … [Read more...]