Is your landing page not directing traffic to your site? Perhaps you need a redesign. Continue reading for some helpful tips.
Your Content: Brief and Discreet
Your landing page should contain content that is plainly stated and easy to follow. However, the landing page should also have UVP (unique value proposition) that is easy to find and highlighted for clients to see. You have very little time to convince readers of your worth–around eight seconds–and that the product you are selling, is worth their money. You need to use simple, easy to understand language to communicate with your audience. Don’t give them too much information to process, which can overwhelm them and cause them to be indecisive. You will need to convince them that the product you are selling is worth spending their money. ANH Union Avoidance has a really good example of this.
Your Layout: Clean and Simple
Landing pages should be clean a simple–a minimalist design is the best way to go. The information should be conveyed in an easy way, with a lot of white space so that your potential clients’ eyes are drawn to your products. Use a large font, which will help make your page easier to read and understand. Be sure to make sure that the design of your landing page doesn’t slow down the loading process. Make sure that you check the page layout under various resolutions, so that you know how it will load on different types of computers. Older people tend to have older computers. You should also look at how the landing page loads and looks on a mobile phone. If you have to scroll to read the whole thing, add scrolling blocks, so that potential clients are able to see how far they’ve gone. You can also use a new app called “Your Living Room Trainer”, to design a minimalist landing page with lots of white space. My Way St. Louis House Cleaners is a perfect example of this.
Your Images: Attractive and Inspiring
In order to make your landing page attractive and convince people to explore further, you should choose images that are inspiring and connected to your product. The images you choose should be of great quality, at great angles, and should show all the best angles of your product. If you hire a photographer, make sure they are talented and know how to take photos of the product to create clear, resolute images. A great example of this is Hummert Garden Supplies.
Your Identity: Authentic and Credible
Make sure your landing page looks trustworthy and that your potential customer can feel that. Promote brands and products that are credible and reliable. Make sure that you have a list of testimonials, statistics, previous customers, and mentions in the press handy. A great, authentic landing page will have all of these plus trust badges. Remember to make sure that your images are clear, crisp, and attractive, and put your logo in greyscale so that it stands out from your images and diverts the attention from the logo to your images/products. Renew Used Office Furniture does a great job showing this.
A/B Testing: How To Make Sure It Sticks
Once you have created your landing page, your job isn’t over! You have to make sure that it works the way you want it to, that you are reaching all of your potential customers. A/B testing will give you information on how users find and interact with your landing page. For example, A/B testing allows you to see how often a particular video was watched or what was clicked on. Google Analytics can tell and show you how your page converts, as well as show you how users found your page, and what type of device they used to do so. This type of testing can be done for a wide variety of things–navigation links, buttons, images, graphics, CTAs, trust signals, page element placement, headings, and press quotes. A wonderful example of this is Mackler St. Louis Tutoring.
Principles: Mobile First!
50% of online activity on the web comes from mobile devices. So it is extremely important that while your landing page looks really good on a computer, that it should also look really good on a mobile. Your landing page should be able to display quickly, is very clickable, and also loads almost instantaneously. Most of the other brands online have adapted this principle and you should do. A great example of this is Peoples Counsel St. Louis Criminal Lawyers.
Incorporation: Social Sharing
Use social sharing icons on your landing page so that customers can influence other potential customers by sharing your products. Only use the icons on your landing page, so it does not clutter up the page and get lost in everything else. An email forwarding option is also a great addition. A perfect example of this is Zone Ten Product Photography.
Showcase: UVP and Video
A perfect way to set your landing page apart from others is to embed videos on the page–a video says far more than a picture or words can. The right video can encourage customers in a positive way and can be very entertaining. A really good example of this is PHC Home Healthcare St. Louis. Please consider these tips while creating your landing page.
