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Recommended Resource
There was a study a few years ago done by Microsoft where they discovered that our attention span apparently has whittled down to about eight seconds from about 12 seconds in the year 2000.
They theorized that it was a result of our brain's ability to adapt and change as a side effect of the evolution of the mobile Internet
So how is it that we can only hold our attention for eight seconds, but we can still watch 12 hours of the walking dead in just a few days.
This is known as the Digital Attention Span.
The blog and podcast, Digital Attention Span, gives free access to training, templates, and tools designed to help infopreneurs create, publish and sell their knowledge in this new economy.
If you are an information marketer or want to be one, this is a great resource while you are creating, publishing and marketing your product.
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