Author Jackie Gonzalez is a brand strategist and executive coach who has been carving a niche for herself in the business world as a “corporate culture consultant” who helps businesses acquire and maintain the right environment to stimulate growth. Now, she is offering her wisdom through her upcoming book, Creating Culture – Why Some Organizations Thrive While Others Survive. For a limited time, visitors to Gonzalez’s website can download a free copy of the book, which reveals insights and strategies surrounding the process of building a strong corporate culture.
According to the author, corporate culture is more than just framed platitudes hung on the wall. It’s the organization’s expression of itself. As Gonzalez notes, culture is the “living, breathing DNA” that allows a company to deliver on its promise to clients, the workforce, and all stakeholders. She further notes that culture is defined by leadership. It’s “inspired from the top down, built from the ground up and expressed from the inside out.” Beyond its products, a company’s “brand is culture turned inside out.”