As author Emma Barry states, “Good will scale, bad will fail” and with the club industry reporting in 2019 that only 40% of boutique fitness studios are currently making money, the challenge is on to make sure operators are on the right side of the ledger. The endgame has to be to cultivate a YEARN TO RETURN, a feeling so good that customers are physiologically drawn to come back.
“Building a Badass Boutique – your 10-Touch Journey to Designing a Fitness Studio That Rocks” takes operators through the key areas of purpose, pain, positioning, people, programming, place, processes, plan, pace and polish. It impacts each of those 10 touch-points clearly and comprehensively, offering a series of new lenses through which to look and allowing business owners to establish authentic foundations that will set them up to scale.
In response to the book hitting #1 on Amazon’s Bestseller List, Barry stated, “I’m delighted to see the value of this book and its 65 contributors embraced globally. Together we strive to bring more health and happiness to our communities through engaging, fun and effective fitness experiences.”
ABOUT THE AUTHOR
Emma Barry is a global fitness authority, an advisor to the fastest growing segments: boutique studios, budget clubs, digital workouts and fit tech start-ups. Emma is fluent in what happens next in boutique fitness. She draws on considerable industry experience and understanding of trends to coach owners in saving precious time and money as they open a new studio, scale their concept, or refresh their club in a club model. Emma is a catalyst, sought after speaker for events and podcasts around the world and serves on a number of boards and advisories within the fitness industry. She delights in lighting fires under people and purpose-driven companies.
Her recent book, “Building a Badass Boutique” is available on Amazon at: https://www.amazon.com/dp/1734299606
To learn more about Emma Barry, visit www.emmabarry.com