Internet Marketing: To Keep Up With Google You Must Keep Innovating

Nitsan Gaibel interviews Dave Miles, an internet marketer who has a very interesting background and has been innovating his whole life.

Nitsan: Dave, when did you begin innovating?

Dave: Well, I guess the first place I started innovating was when I was a Realtor and in the State of Rhode Island I believe I was the first individual Realtor to have his own website. There were other websites out there, but they were company websites and I decided that I needed to have my own. I left the real estate industry in 2008 when the market totally crashed, and I decided that I would put my marketing skills to good use and started my company Miles Internet Marketing.

Nitsan: And what kind of services did you offer?

Dave: You know that’s an interesting question because originally we started out just offering search engine optimization, or SEO as it’s known in the marketing world. And what we quickly found out as we were visiting small to medium sized companies is the vast majority of them; in fact 51% of them statistically did not have a website. And it’s difficult to sell search engine optimization services to a business that doesn’t have a website. In fact it can’t be done. So we quickly made a decision that since we had the skills and the knowledge on how to build websites, we better start offering them as part of our package, which we did.

Nitsan Gaibel

Author of 12 innovative books that market executives and professionals, Nitsan Gaibel is a business writer and speaker. He also partners with executives to turn around under-performing teams in corporations.