Homer says, “We’ve come a long way since the days of the ‘one-day marketing plan’ that the Yellow Pages provided where you have your annual meeting with the Yellow Pages ad rep to update your advertising layout and then you were done for the year! Now there are all of the online and digital options to understand and execute while keeping on top of creating a consistent flow of content so your target audience can find you and see you are a solution to their legal problems.”
This interview is available on iTunes, Stitcher, iHeart Radio and the Business Innovators Radio Network
Mark uses his twenty-five years of experience in marketing and technology to help lawyers grow their law firm business. He leads an amazing team that delivers effective results to clients with a focus on a law firm’s business goals and high-touch service. Through his book, Online Law Practice Strategies, his speaking, active blog, and online videos, Mark’s goal is to help law firms of all sizes whether they are a client or not.
Mark has been at the intersection of online technology and marketing since he built some of the first ever corporate websites in 1995 while at IBM. He furthered his online marketing experience with leadership roles at venture backed startups and as a co-founder of the marketing technology leader eshots, Inc. He gained his experience in the legal industry from his years in Product Marketing for iManage.
Mark has delivered presentations on digital marketing, company culture, and leadership to business owners of all kinds around the world, from small business owners to executive partners of Fortune 500 companies. When not managing the day-to-day operations at GNGF, Mark can usually be found watching superhero or sci-fi movies with his two teenage boys and very patient wife.
Online Law Practice Strategy Book: