Howe hosted Fuel Travel’s SEO expert, Phil Foriska on his Trust Factor Radio podcast where Phil shared different ways to use SEO to drive more traffic to hotel websites. That conversation led to Howe being invited as a guest on the Fuel Travel Podcast to share his insights into how a hotel general manager can use the media and establish themselves as an authority in their market and drive more bookings.
Howe stated, “Most hotels don’t use the power of the media and authority to gain the attention of their target markets. Whether it is from local TV or national, media can drive a lot of attention to a hotel. In fact, many guests are very concerned about how eco-friendly a hotel is and how they are giving back to the community. Just those two topics alone allow a hotel manager or staff to share the story of the difference they are making and TV and radio stations are happy to help get that word out”