The theme of the interviews is to highlight how local and national business owners are helping solve problems for their clients, as well as talking about misconceptions and misinformation surrounding the guest expert’s industry.
Howe states, “The idea for the show has always been to position business owners as the experts and advocates for the success of their customers and clients. We answer a lot of the questions these business owners get asked on a daily basis as well as some of the questions the business owner knows their clients should be asking. To see that the show has now passed 100 interviews shows that it is a much sought after platform for business professionals to get the message out about their business and how they are able to help their clients solve their problems.”
Co-host, Craig Williams, a finalist from NBC’s ‘The Apprentice’ with Donald Trump knows the power of positioning yourself in the media and shares that telling a compelling business story is one of the most powerful things a business can do to draw people in and want to do business with them.
Williams offers, “We are always looking for new guests who are passionate about sharing their business and what they offer to their clients. Podcasting is such a great platform to hear that passion which allows potential prospects to get to know the business owner as well as understand more about what they have to offer through educating throughout the interview.”
The podcast market has exploded over the past few years with entrepreneurs and celebrities like Dave Ramsey, John Lee Dumas and Gary Vaynerchuck having tremendous success on the platform and encouraging others to share their message on this medium. It is a platform where listeners can listen while driving to work, walking the dog or working out at the gym. It is not often in an age of distraction to get the 100% focused attention that podcasting offers and listeners tend to be more educated and affluent than other social media and advertising platforms.
Howe adds, “We offer guests the chance to host their own show on the Business Innovators Radio Network. It is a powerful platform and we take care of all the technical aspects of producing and distributing a quality podcast. All the host has to do is invite guests on the show and record the conversation. We take care of the rest.”
Neil Howe is a 3-time #1 Best Selling Author, Online Media Strategist, avid reader and recovering SEO expert. Neil Hosts Expert Profiles Atlanta, The Trust Factor Radio and Business Authority Radio interviewing leaders, professionals, and influencers locally and globally. Craig Williams was featured on NBC’s “The Apprentice” with Donald Trump and is a successful serial entrepreneur/consultant.