The worldwide weight loss market is expected to reach $442.3 billion by 2025. While most weight loss programmes focus on discipline and motivation as the primary success triggers, a smaller part also incorporates a new habit development component addressed at improving the overall lifestyle of the people who want to lose weight and improve their health.
Food psychologist and founder of Full of Joy Isabelle Ysebaert shares that “Although there is no doubt in anybody’s mind that if you followed these plans for life, you would achieve your goals, we see so many people struggling. What we see in the real world, beyond all the before and after pictures, is that a lot of people struggle with following these guidelines for life. This begs a simple question: why are we so wired to consistently eat more than what our physical body asks for?”
Ysebaert thinks that this aspect is not the fault of the food industry like some might think. “Are we collectively bound to be addicted to chocolate and chips at the first bite? I dare to say that we’re not. We are much more powerful than the chemical responses junk food triggers in our brains. We are not bound to overeat on junk, just like we are not bound to over-drink alcohol or over-listen to music – all strong dopamine-triggering activities,” says Ysebaert.