October and November are the national months that celebrate and recognize several groups and topics, including entrepreneurship, national businesswoman, credit awareness, chambers of commerce, cybersecurity awareness, financial planning, inspirational role models, and believe it or not, even self-promotion month, to name a few. Williams is committed to helping entrepreneurs and organizations stand out in their marketplace. The interviewees will also be featured in a national news release recognizing them for being on the show. “Lead with value, and the revenue will follow” is a mantra Williams believes in and encourages her clients and others to do the same.
“I have access to a platform that is highly recognized, where I can offer professionals a unique interview to talk about who they are and what they do. I know the difference having an interview like this can make when someone is vetting them, if journalists are looking for a professional that specializes in what they do, or how an interview like this can cause the tipping point that makes someone choose to work with them over someone else,” says Williams.
Smart Hustle Agency is looking to interview association and chambers of commerce leaders, females leading companies and running businesses, and service professionals (real estate and ancillaries, attorneys, and others).
Williams knows the effect an interview can have on a prospect’s decision to work with someone, and as she says, “Influence starts with an interview. Being interviewed creates greater know, like, and trust and helps with garnering speaking engagements and getting funding.” Prominent branding expert and influencer Nick Nanton, co-founder of The Dicks + Nanton Celebrity Branding Agency ® echoes the notion that influence is key: “Without influence, knowledge and skill are not enough to build your brand.”
The interviews can be heard on Business Innovators Radio, a high-authority platform where industry innovators and trendsetters such as Dave Ramsey, Derek Sivers (former CEO of CD Baby), legendary CEO of Radio One (now Urban One) Cathy Hughes, and Kevin Harrington have all been featured. Interviews with guests can also be found on iTunes, blogtalk radio, Stitcher, iHeart, Spreaker, and in the WCKG on-demand library.
Williams closes by saying, “I don’t believe you have to compete to succeed.” And Zen Shin doesn’t either: “A flower does not think of competing with the flower next to it.”
ABOUT SMART HUSTLE AGENCY & PUBLISHING
Smart Hustle Agency & Publishing is a media and book publishing company. Lisa Williams is a source for various media outlets providing content and quotes from industry leaders and subject matter experts from across multiple fields. Smart Hustle Agency’s clients receive exposure across multiple media platforms. The agency works with industry trade associations, business and community leaders who have a passion and willingness to be educators and advocates for the success of their customers, clients, and members. Through their partnerships, they transform, rebrand, and reposition their clients and partner members as industry experts through the implementation of their Smart Hustle System.