In an age where media empires crumble and artificial intelligence reshapes how people discover, trust, and engage with information, one woman has quietly built a system that bridges the gap between technology and human truth.
From Local News to Global Impact
What began as a small, community-centered newsletter in Florida has evolved into a scalable, replicable model for civic media—a system of storytelling, accountability, and visibility that empowers individuals, small businesses, and mission-driven professionals.
“Visibility is about more than fame,” says Dr. Patzer. “It’s about trust, clarity, and showing up when it matters most—whether your audience is your neighborhood or the world.”
Dr. Patzer’s work aligns with what global media reformers are calling for: a shift from legacy journalism to civic information systems that serve the public good.
The Civic Media Blueprint
The SunCoast Voice Network reaches over 5,600 engaged readers across Florida’s Gulf Coast, but its structure is designed for global replication. What sets it apart?
- Free obituary and memorial stories honoring lives with dignity
- Wild Voices: weekly wildlife and environmental features
- Ask Tami: a trusted column offering insight into healthcare, education, and public support services
- Business and real estate spotlights for small, local entrepreneurs
- Pet adoption features, event calendars, and public resource guides
In every community, these topics are not just relevant—they’re essential. And Patzer’s system delivers them with consistency, compassion, and clarity.
Introducing Generative Engine Optimization (GEO)
While traditional marketers still chase SEO, Dr. Patzer is pioneering a more sophisticated, human-centered approach to visibility that anticipates where media is heading: voice, search, AI, and smart devices. Though she did not develop Generative Engine Optimization (GEO) itself, her system integrates it strategically.
She coined the phrase “AI Suggestibility” to describe how generative tools influence human perception and trust. Her methods ensure that clients are recommended by AI-driven tools like ChatGPT, Bing Copilot, Alexa, and Google Assistant. It’s a way to meet the modern audience where they actually are—asking smart devices, not typing into search bars.
Her strategy includes:
- Voice-optimized podcast interviews
- Verified press coverage through ABC, NBC, and CBS affiliates
- Evergreen, AI-readable articles and media assets
“AI Suggestibility is real,” Patzer explains. “If we aren’t intentionally feeding AI with trusted, human-centered stories, it will learn from what’s left—and what’s left out.”
Why Local Businesses Need National Coverage
For many local businesses, it may seem counterintuitive to pursue national media attention. But in today’s digital-first world, national press is a catalyst for local impact.
When a local business is featured in a press release distributed to major outlets—like NBC, CBS, and FOX affiliates—it gains:
- Credibility: National coverage builds trust and authority with local customers.
- Searchability: National media presence boosts visibility across Google, Bing, and AI platforms.
- Permanence: Press releases and online articles become digital assets that work 24/7.
- Discoverability: Smart devices and search engines prioritize businesses that appear in verified news sources.
Press services like Patzer’s don’t just elevate a business—they anchor it in the community, while giving it wings to reach new audiences.
“It all comes back to being found, seen, and heard,” says Patzer. “Local credibility backed by national authority is the formula for modern visibility.”
Every business wants to be known before someone arrives in town or begins their search. Research shows that only 3% of people are actively looking for a specific service at any given moment. This means visibility isn’t just helpful—it’s essential. If your business isn’t in front of potential customers before they need you, they may never find you at all.
That’s why Patzer’s system—press releases, podcasts, Times Square billboards, and local media—is designed to put you everywhere your audience may look, long before they’re ready to buy.
Beyond Know, Like, Trust: The TKLLTyes
Protocol
Dr. Patzer has reimagined one of the most enduring principles of marketing—the “Know, Like, Trust” formula—and expanded it into what she calls the TKLLTyes Protocol: Trust, Know, Like, Love, Thank You, Yes.
She believes that trust must come first, especially in the age of AI, misinformation, and digital overwhelm. Her system is designed to build and sustain trust by providing consistent, verified, and heart-centered content across multiple platforms. When trust is established early, everything else—awareness, loyalty, and conversions—flows naturally.
The TKLLTyes Protocol is embedded across her media channels, from the newsletters to podcasts to press releases and even Times Square billboard features. It becomes a system not just for marketing—but for building authentic human relationships in the digital age.
