Tell us about your journey! What led you to this point?
From early on in my life, I noticed that the common answer to “how do I grow/become more successful” was ‘work harder’. I spent years watching successful business owners do just that. These business owners have come to the point where they are making money consistently, but they work longer than any salaried person. If they had an HR department they’d have them hot on their tails. And it always came down the to fact that logic says “if I want more I have to work more” – but that logic fails to take into account important realities such as: if you are already running on empty, it’s like you’re trying to drive a car at max speed on the motorway when your ‘check engine’ and ‘fuel’ light are glowing. And I’ve seen successful business owners work towards freedom, having an impactful business AND a profitable one, but they never stop to smell the roses because they’re worried if they DO stop, it’ll all collapse. So it’s always ‘just one more email’ at 2am in the morning or quickly needing to check Slack if anyone in the team needs help while they’re supposed to be on vacation.
I see the patterns that cause everything to seemingly blow up anytime they take a break – because they’re actually patterns of self sabotage that are led, in part, by these outdated narrative of “you have to be productive all the time” or “You have to work harder to get what you want” and so I became the person who sees their blind spots before they become expensive mistakes.
What has been your biggest achievement? 
Learning to predict entrepreneurial self-sabotage with scary accuracy. I can tell a successful business owner exactly when they’ll start working against themselves – and more importantly, why their nervous system thinks success is dangerous.
And that’s when clients often see these ‘out of the blue’ wins. But they’re never out of the blue. Your wins are traceable.
What’s the biggest result you help your clients achieve?
They stop being the bottleneck in their own business.
My clients typically come to me already being successful on paper but working themselves to death. They think they need better systems or time management. What they actually need is to stop sabotaging the systems that already work.
The transformation isn’t just revenue, though most see significant increases within 3-6 months. It’s that they can finally take real time off without everything falling apart. They stop working harder in their best months than their worst. They become leaders instead of chief problem-solvers.
One client went from working 80-hour weeks to taking her first 3 week vacation in years without taking her laptop and checking her emails every day. Another not only increased her sales, but worked only 4 days a week – every week had a self care day where she’d only focus on enjoying herself.
What would be your biggest piece of advice for readers who want to achieve the same?
When things work, it’s easy to be suspicious and think ‘this is too easy – let me make sure I get ahead of things by finding ways to optimize this’ – that’s part of the problematic pattern that will cause issues. It LOOKS helpful – but it rarely is.
I see this pattern constantly: entrepreneurs hit success, then immediately think “this could be better” and destroy what got them there. Your brain thinks optimization equals safety. Your business thinks it equals chaos.
If something is working – a marketing campaign, a sales process, a team structure – resist the urge to improve it. Scale it first, optimize later. The entrepreneurs who break through to 7+ figures understand this. The stuck ones keep tinkering.
Also, pay attention to when you work hardest. If you’re grinding more during your best months than your worst, that’s your nervous system trying to maintain control through familiar struggle. Success without suffering feels dangerous to most high achievers.
What are the biggest mistakes you see people make, and how can they be avoided?
A big one is adding complexity when simplicity is working. New offers, new funnels, new systems – all because the current ones “could be better.” This is fear disguised as strategy.
Another mistake I often see is rushing in to be available at all times. From ‘just quickly checking emails’ at 2am in the morning, or during family dinner or on vacation – it trains clients and team members that you’re always there TO fix things ultimately making them dependable on you. And so anytime you DO take time off – of course – that is when you get double the amount of requests because now your team and clients know you’re not going to be there to immediately help them (except you are). When you want others to respect your time and space, it’s about learning how to honour your time and space first.
How do you plan on further growing your business? 
The goal isn’t just business growth – it’s creating a ripple effect where more successful entrepreneurs can sustain their success without burning out or destroying what they’ve built. To have more empowered and regulated leaders at the top because we need them. The state of the world as it is shows us what happens when unregulated people are in power. My plan is to create that ripple effect and help business owners create that sustainable growth because when they feel safe and in control and regulated and know how to work with their unique capacity, then they’re great employers, they’re generous, they lead advancements and innovations.
Where can the readers find you?
My newsletter – www.adinakroll.com/effortless also on Social media https://www.instagram.com/adinakroll/ where I regularly share tips and for those ready to stop getting in their own way, I work with a small number of six-figure entrepreneurs who are serious about scaling without self-destruction. You can schedule a consultation with me via: https://adinakroll.as.me/consultation
What’s the message that you want to get across from this?
I want to show 6-figure business owners(high achievers that their success and growth don’t come at the cost of breaking themselves. That when you’re at max capacity already working harder, faster and longer has been drilled into you but it’s not how growth will happen nor should happen – and that when you learn to harness your unique strengths and see what patterns drive you that you can have your cake AND eat it. You can have the peace and freedom you work so hard for AND a thriving business that impacts on the level you want.
What message do you not want to come across/anything that could be misconstrued?
Not sure if it can be taken the wrong way, BUT for a lot of six-figure business owners, they LIKE knowing they’re productive and high achieving, and they don’t necessarily want to learn how to do LESS. It’s not about that. But it’s about being strategic about your capacity so your productivity doesn’t suffer. And it doesn’t come at the cost of sacrificing yourself over and over again, because at best, ‘it’s just bad for your business, but at worst, it affects your health and no riches in the world will make you feel happy when you’re too unhealthy to enjoy it
