An Interview with Serial Entrepreneur and Business Mentor, Silja Thor

 

So, go back to basics, get your ‘why’ clear in your mind, and then make sure you have the right foundational pieces in place. These include targeting the right clients and having a solid offering.   

 

What are the biggest mistakes you see people make and how can they be avoided?  

I see so many people trying to do too many things at once and please everyone in the process. But, if you try to please everyone, you very often end up not pleasing anyone. This leads to so many otherwise talented entrepreneurs getting stuck on a never-ending hamster wheel. The reality is, though, that you just won’t attract clients if you don’t niche down your offering and target ideal audiences. Far from helping you make more money, the only thing this approach leads to is burnout and difficulty reaching the right clients.  

 

Remember that simplicity is the key to creating a profitable business, especially when you’re building it around your life. So, always ask yourself: ‘does this matter? Is what I’m doing bringing me closer to my vision?’ If the answer is no, you’ll know that something has to change.  

 

How do you plan on further growing your business?  

I am currently hiring new team members for my mentoring business, and I recently onboarded a program manager to help me with my day-to-day operations. Thanks to their help, I can now focus solely on my clients and mentorship programs.  

 

At the moment, I’m also working on expanding the training that I offer. I’m in the process of extending my signature program, called Business Growth, to 6 months. It seeks to help clients build a business around their lives and not the other way around. Now, with more time and resources at my disposal, I can finally introduce additional teachings on client attraction and training.  

 

Through this flagship program, my clients can experience unprecedented business growth, without having to sacrifice what matters elsewhere in their lives. I help them to keep things simple and profitable, and this has resulted in many of my clients achieving multiple five-figure months. 

 

Where can the readers find you? 

I have a Facebook group where I hold weekly training sessions. It’s called Business Growth and the readers can join me there for free!  

 

https://www.facebook.com/groups/2813390752280466 

Luana Ribeira

Luana Ribeira is a best selling author, international speaker and host of business Innovators Radio.