Roche along with nine other top real estate professionals around the United States contributed chapters to the book. The book provides insights to consumers that are interested in buying or selling a residence. Sellers will learn the most important factors for selling their home at the highest price in the shortest time. Topics covered include preparation for sale, determining market value, exposing and marketing the home to the most potential buyers, optimal timing, and negotiations. Buyers will learn how to get prepared for a home purchase, understand options for financing, find the ideal home, determine a fair price, negotiate the best deal, and make sure they understand what they are buying in the due diligence period. Readers will learn how to select the best mortgage product when buying or refinancing and why choosing the right lender is critical to successful real estate transactions. In his chapter, Roche discusses how to get the right mortgage for a home purchase or refinance.
