Geoff Ables, C5 Insight Managing Partner, said, “Conventional thinking is that CRM issues are due to technology, but our experience is that about 80% of the reasons that CRM projects struggle is due to non-technology issues such as vision, planning, strategy, leadership, management, adoption, change management and process design.” He continued, “Organizations typically spend 20% of their time planning and managing CRM projects, and 80% of the time on technical execution. This formula is backwards. CRM projects are not technology projects; they are sales, marketing and customer care projects.”
Webinar series topics and schedule follows.
“Rapid Sales, Marketing and Customer Care Process Development”
Webinar Completed
“CPR for CRM: How to Recover from a Struggling CRM Project”
Webinar Completed
“CPR Adoption Strategies”
January 8, 2019 – Noon Eastern Time
For registration and details, visit https://gotluck.link/adoptCRM
“CRM Roadmap”
January 31, 2019 – Noon Eastern Time
For registration and details, visit https://gotluck.link/CRMmap
“Creating a People-Centric Digital Workplace”
February 14, 2019 – Noon Eastern Time
For registration and details, visit https://gotluck.link/people-centric
“Personas and Journey Maps”
March 7, 2019 – Noon Eastern Time
For registration and details, visit https://gotluck.link/JourneyMap
“CRM Activity Management”
March 26, 2019 – Noon Eastern Time
For registration and details, visit https://gotluck.link/CRMactivity
C5 Insight was founded in 2002 and is a leader in delivering customer engagement and employee collaboration projects. The company has consulted with hundreds of companies around the world in a broad range of industries. The firm has twice been named to the Inc. 5000 list of fastest growing companies. For more information about C5 Insight, visit https://www.C5Insight.com.