The social media platforms as well as news outlets, showed people expressing disapproval from Nike’s selection and vowing never to by the brand’s gear while others are burning Nike’s clothes and shoes they own or cutting off the famous “swoosh” logo.
As a result of the strong reaction to the branding selection, Nike’s stock has lost 3% of its value, and some conclude it was a bad move – like actor James Woods that called it “brand suicide.”
But not all agree with that statement. Serena Williams tweeted her support to Kaepernick shortly after the new ad was released: “Especially proud to be a part of the Nike family today. #justdoit,” and LeBron James commented: “I stand with anyone who believes in change..and I stand with Nike every day, all day.”