Streaming video will account for 82% of all internet traffic by 2022, up from 75% in 2017, according to projections by Cisco Systems Inc. Including the word “video” in an email’s subject line boosts open rates by 19% and click-through rates by 65%, while reducing unsubscribes by 26%, according to a report by Syndacast. And a biometric analysis Facebook conducted of its users found that people gaze five times longer at video than at static content on Facebook and Instagram.
“Taken together, these statistics confirm what we already suspected: that video is the best format for brands to capture audience’s attention and build quality relationships,” said Clarke. “Videos include more information and are more interesting and memorable than text-based communications – and they create so many more possibilities for interaction and building trust with users.”
Clarke uses a proprietary software program to remotely create, view, and collaborate on video projects with her clients. This software allows her to control the video shoot, recording in up to 4K quality from multiple camera angles, and direct her clients from their smartphones or webcams – all without breaking the bank.
“Many of my clients have been frustrated by having to set up their own equipment and film themselves and have asked, ‘isn’t there some way you could be with me when I’m filming?’ Well now I can,” says Clarke. “I can see what they’re doing in real time and correct them on the spot. When the production day has ended, we can be sure that all of our videos are shot properly – and my clients no longer have to stress over having to redo a shoot or settle for less.”
From her New York studio, Clarke edits the videos into polished products and manages clients’ YouTube accounts to maximize engagement.
“Most people are looking for help solving problems or for meaningful experiences. I aim to drive users to interact with my clients’ brands by creating authentic, yet cost-effective content,” Clarke said. “Putting it simply: if you’re not using video to interact with your audience, you’re missing out.”
About Edie Clarke:
Edie Clarke is a video producer and digital marketing strategist based in Brooklyn, New York. She began her career as a camera-person and editor at a CBS-affiliated local TV station. Clarke holds a certificate in advanced television production from New York’s Center for the Media Arts and studied production management at University of California, Los Angeles. Before starting her own business, Clarke worked at companies producing content for ABC and CBS. Learn more at edieclarke.com.