“We don’t have 360 degree visibility as business owners. We are very myopic creatures and can only effectively focus on one thing at a time. Having a business coach helps have an extra set of eyes and ears to see opportunities and possible pitfalls,” explains Gibbons. “We see things from a different perspective and life experiences.”
The first part of Gibbon’s coaching with a client begins by understanding their limiting beliefs and then defining what they really want their life to look like. Gibbons challenges them that perhaps owning a $10 million dollar business with a 10% profit margin is not as ideal as owning a $500,000 business with an 80% profit margin.
When COVID hit, many businesses suddenly had to transform what business they were in and navigate a new path they were unsure about. That’s where Gibbons skills and experience is priceless to these business owners.