Times are changing, and attracting attention to a brand; a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, the bestselling author of the book “Duct Tape Marketing,” said in an article for Entrepreneur Magazine, Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command; it’s all about the right people believing in your point of view or way of doing business.
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically or rapidly and dramatically establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine, wrote in a June article, “Influencers may be marketing next golden goose, as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority marketing and position services is growing due to the recent media coverage, and Rise Up Media & Marketing will service that need.
Rise Up Media & Marketing can connect you with a nationwide network of elite partners to provide your business the custom-tailored solutions you need to gain an advantage in your local marketplace.
They are an “Authority Agency Member,” authorized contributors to these media sites.
Small Business Trendsetters – Contributing Spotlight Articles about their clients.
Authority PressWire – Submitting Premium News Releases that are syndicated to hundreds of National News sites, including affiliates of ABC, CBS, NBC, and FOX.
Business Innovators Magazine – Credited contributor and authorized to publish written interviews.
Business Innovators Radio – A Host for Business Innovators Radio and authorized to submit episodes with your interviews.
Rise Up Radio – Interviewing top performing professional that can make a difference in the lives of the people that live and work in your city.
Chesser stated, “I have been in the media & marketing industry for over 30 years and even after retiring from AT&T Advertising Solutions I have a special place in my heart for helping business owners find the right solutions to help their businesses grow.”
For more information on Tom Chesser and Rise Up Media & Marketing please go to http://riseupmedia-marketing.vcardinfo.com or call 210-289-5996.