Times are changing, and attracting attention to a brand; a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, the bestselling author of the book “Duct Tape Marketing,” said in an article for Entrepreneur Magazine, Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command; it’s all about the right people believing in your point of view or way of doing business.