GLOUCESTER, MA – JO Social Branding has won the 2018 MarCom Gold Award for their entry in the Digital Media Email Campaign category. The MarCom Awards is an international creative competition for marketing and communication professionals. This year’s submissions included over 6,000 entries in 300 categories submitted from throughout the world.
JO Social Branding created an email campaign for their client to better serve their audience of elementary, middle and high school educators nationwide. The winning email campaign titled, “National Education Program Virtual Summer School” consisted of a series of six educational emails that explained various aspects of the organization and easily helped educators adopt the program into their curriculum. The campaign had an 83 percent average open rate and 62 percent click through rate. The emails were so well received that the client’s customers are asking how they can collect continuing education credits. In response, the client has added a professional development component to the program that would be available throughout the year.