For most entrepreneurs, the path to success feels like a long, exhausting hustle—endless to-do lists, waiting for clarity, and chasing that elusive “right time.” But what if momentum—not perfection—is the real shortcut to results?
That’s the bold premise behind Say Yes and Figure It Out™, the new book and signature framework by Kristin Gutierrez—a high-ticket sales expert, 3X award-winning entrepreneur, and keynote speaker. Her message? Forget the perfect plan to scale. You just need one bold decision to move.
Gutierrez’s framework has helped entrepreneurs and corporations scale from seven-figure months to seven-figure days—by simplifying offers, selling with confidence, and taking imperfect, consistent action. And in doing so, they’ve gained back most of their most valuable asset – time – finally stepping into a business that fuels their life instead of consuming it.
“Momentum comes from embracing imperfection and taking action—even when it’s messy,” says Gutierrez. “You don’t need everything figured out. One decision in motion can change everything.”
Imperfect Action Over Perfection: Backed by Science
Gutierrez’s work isn’t just motivational—it’s supported by research. In their influential Model of Proactive Motivation, Parker, Bindl, and Strauss (2010) explain that goal clarity, energy, and a belief in one’s ability to influence outcomes are critical for proactive behavior. In short, when entrepreneurs take small, decisive actions—even without full certainty—they activate psychological energy and agency that build momentum.
This aligns perfectly with Gutierrez’s approach: move first, gain clarity through motion, and repeat.
5 Say Yes Strategies to Create Seven-Figure Days
- Say Yes Before You Feel Ready
Waiting kills momentum. One committed action reveals more than weeks of indecision. The first step doesn’t have to be perfect—you simply need to start. - Create Higher Priced Irresistible Offers
Money loves speed. Focus on one premium transformation, not multiple confusing features. - Sell One-to-Many
Stop trading time for money. If you’re still selling 1:1, you’re capping your income and impact. Use virtual events combined with improved speaking skills to enroll multiple clients at once. This shift doesn’t just scale your income—it gives you back hours you didn’t realize you were leaking through outdated methods. - Build Through Imperfect Action
Progress isn’t pretty. Those who win show up consistently, not flawlessly. - Reverse the “Someday” Mentality
Big moves aren’t for later. Start now, adapt as you go—and let clarity catch up.
From Laid Off to Legacy
Gutierrez built her business the day she lost her corporate VP role. No backup plan. No fancy funnel. Just one decision: say yes and figure it out. Within weeks, she had enrolled her first $25K client—and realized her greatest advantage was her willingness to act.
“Kristin is powerful to work with,” says client Haylee Buono, founder of The 10X Fat Loss Formula. “No overcomplication—just clarity, speed, and real results. I’m moving faster than ever.”
A Wake-Up Call for Entrepreneurs
Kristin believes that too many brilliant business owners are stuck in seven-figure years—when they’re built for seven-figure days.
“We’ve been told that success is about grinding harder and being perfectly polished,” she says. “But that’s not what scales. Clarity lives on the other side of action. And success favors those who start messy.”
Her Say Yes and Figure It Out™ movement isn’t about hustle—it’s about momentum through aligned, repeatable action that turns knowledge into income and ideas into impact, and effort into freedom. Because the real win? A business that creates both wealth and time to enjoy it.
Connect with Kristin Gutierrez:
📘 Book: Say Yes and Figure It Out
🎁 Free gift: 7 Steps to a Say Yes Business
🌐 Website: sayyesandfigureitout.com
📱 Instagram: @officialkristingutierrez
Reference
Parker, S. K., Bindl, U. K., & Strauss, K. (2010). Making Things Happen: A Model of Proactive Motivation. Journal of Management, 36(4), 827-856. https://doi.org/10.1177/0149206310363732 (Original work published 2010)
