Is an Online Company Store Right for your Business?


Build Brand Champions

In addition to low-cost marketing, internal store platforms help you use swag to build brand champions for your organization. When an employee or customer gets their trendy T-shirt that looks nice and well designed, they will wear that shirt for years to come.

Not only are they now a bigger fan of your brand, but they also now showcase your name to all of their friends and associates as well. We see merchandise with a company name on it almost every day, and without having to spend a dime on a billboard or online ad, you have a walking testament of your brand that advertises for you for years.

That is the power of swag, and when done right, it can be a great asset to a company’s image, name recognition and ultimately, the bottom line. Doing all of that, with the simplicity of a centralized online company swag store makes it all the easier to utilize the power of swag to build brand champions.


Centralize Internal Merchandise Needs

Does your organization need company uniforms for employees?

Or are you perhaps a nonprofit looking to get merchandise for your fundraising campaign?

Organizations often need internal branded merchandise to help support their operations and an online company store makes getting uniforms and internal merchandise much simpler. Departments can go online and order the exact items they need and in the exact sizes or quantities.

Employees can even go online themselves and order new uniforms and other items when necessary.  This simplifies the process of having to go through management to get uniforms and other items for employees and frees up employee and manager time to better focus on their real jobs.


Help Your Employees Feel the Love

Most of all, you are nothing without your people. Every organization knows that without the right people in the right seats on the bus, the organization will go nowhere. So let your people know how much you appreciate them!

One great way to do that is with a small gift of company swag as part of a rewards incentive program or just as a credit to the company store for a job well done after a quarterly review. Sometimes small gifts are all it takes to send a message that you are valued and appreciated, and employees who feel valued and appreciated for what they do will be engaged in that organization’s mission and propel it forward towards success.

Having a company swag store is a great way to make this type of a rewards or incentive program easy, painless, more meaningful, and even fun! Employees can use their credits or points to choose the gifts that they value most from the many options on the company store and without time or hassle you will have sent the message that you value your people’s hard work.



Company stores aren’t just for big business. An online company store can be an asset to a wide variety of organizations from small to midsize businesses to large corporations and even schools and nonprofit organizations. These are some valuable reasons for why a company store may contribute to your organization’s mission and goals.

However, to discover if a company store is really right for you, consider contacting the experts, Diversity Promos, we can help answer your questions and see if online swag is right for you. Visit or email Tera Jenkins directly at  

Tera Jenkins

Project Manager with WBEC-West.