During the interview, Jonathon discusses his extraordinary value proposition in the book.
Part One Focuses on what alignment is and why it’s so critical to digital product and business transformation success. Part Two Provides a straightforward, honest look at why so many digital product and transformation initiatives fail or underperform. Part Three Explores what leading with alignment looks like today. It sheds light on the fundamental knowledge and skills necessary to build teams to navigate the digital product life cycle and transformation. Part Four Reveals the baseline from which every successful digital product initiative must start and the elements and guiding forces that make up a strategic foundation. Part Five Explores the connection between your digital product strategy and team performance, rapidly accelerating the delivery of results.
Hensley explained that ” The book teaches how to Overcome Internal Sabotage and Digital Product Failure. Alignment is the one thing you’ll find at the heart of every successful relationship, team, and organization in the world. When developed and leveraged, alignment can create the foundation for unparalleled product success.”