Matt Given, CEO of Intelivideo: How Video On Demand is Helping People Over 50 Meet Their Fitness Goals

Phil Faris: How does the video offering help the 50-plus member achieve and maintain their fitness goals? What’s in it for them?

Matt Given: Our studio clients who focus on the 50-plus part of their members can create very specific programs that those members can access. So, for example, they can go on and search for workouts for older active adults, and some other type categories that speak just to this. They can access very, very specific workouts that are built specifically for that demographic. They are also able to achieve whatever fitness goal they have. Many of our clients will put out sort of promotion, maybe a 30-day challenge for a weight loss type thing. I think that when you look at achieving fitness goals, whatever they are, our clients that have those types of programs in the studio, can extend those to a home-based type of workout situation.

Phil Faris: It seems that because that they are engaged, and they are more likely to get results, they are more likely to get results and continue with the program.

Matt Given: Correct.

Phil Faris: Your platform eliminates many obstacles to like, “Oh, it’s snowing today, I’m not going to go to the gym. Oh, well, I’ll just put it on the computer”. What keeps people from getting results, it usually is “life happens,” and there always going to be reasons not to go to the gym.

Matt Given: Right.

Phil Faris: That becomes a non-factor now. That would probably help with retention, but more importantly, if people are getting results, they will stay and get the benefits from it.

There are a lot of different types of videos that people may see when they go to a gym. What should people 50-plus look for in a video fitness program before they decide that this is the format or the platform that they want to invest in? If they are looking at two different gyms, and one has got platform A, and the other has platform B, what are the key factors that would make a difference for them?

Matt Given: Well, I think that they should first look for ease of access. Am I able to do this on a smart TV through an app? Am I able to stream it on a computer if I want? Am I able to do it through, let’s say, a Google store? Am I able to look at it on my iOS phone, my iPhone, or my Android phone? So like, A, can I access these anytime, anywhere? I mean I think that is one key thing.

Then the other part is just, what are habits of the studio or the gym? Are they dedicated to this type of program? How many videos are in their video library that I have access to? How often do they update those with new programs? Do they offer a variety of videos in there, from ones that are more videographer, highly produced ones to like, say, a live stream of a class that they might like? Do they offer things like nutritional tips? Different varieties of content? Maybe a recipe, a PDF of the recipe all within the same subscription. If the studio does all that well, it just tells you they are dedicated to making this a real thing for their members and providing some more value.

I think it is being accessible anytime, anywhere, and then looking at that library of videos, and is there enough there, and do they update it frequently with new and cool things for that … to access.

Phil Faris: Where do you see the future of on-demand videos in the health market in the next couple years?

Matt Given: WE know that it is increasing. We see it every day because our existing clients have greater interest from their members for this type of offering. We also see clubs and studios that haven’t gotten into this yet, and they are all interested. We are in a boom. I know that lots of business guys say, “our phones tend to be ringing off the hook these days” with people that want to get into it.

I think it is going to just become something that people expect out of their health and fitness provider, whether it is a gym or a studio. People might go out and search for personalities out there who cater to the types of programs they are looking for. For example, we just launched a yoga, Sarah Beth yoga, who specializes in yoga while pregnant and postpartum yoga, and she has already about 20,000 subscribers to her channel, and she is not associated with a studio or a brick and mortar place. I think we will see some of that too, where some offerings will be just on demand, and not have a brick and mortar situation.

I think if you’re over-50, and you’re looking to stay healthy and stay in shape, I think you’re going to have a lot of options, not only from the club that you belong to but maybe you can find, someone you connect with online or socially and be able to subscribe to workouts and plans that that person might put out as well.

Phil Faris: Thank you, Matt, for helping us understand how video-on-demand is impacting health clubs to better serve the 50+ active adult market. If you would like to contact Matt or learn more about Intelivideo go to www.intelivideo.com

 

Phil Faris

Phil Faris is a Best-Selling Author, business consultant, radio host for Never Too Late for Fitness Radio, and contributing writer for Business Innovators Magazine covering Influencers, Innovators, and Trendsetters in Business, Health, Fitness, and Leadership.