Howe’s business, Highland Media Agency, will help private investigators position themselves as an authority in their market using different forms of media and local ranking factors to gain visibility and trust.
“It is really important to get your story out to the marketplace and there is no better way to do that by using the power and authority of the right media. Whether it is via radio, newspaper, TV or print media the fact that your story is published gives you credibility over other businesses in your market,” said Howe. “Private investigators often have great stories that they can share that will help a lot of people make educated decisions when it comes to a cheating spouse, criminal investigations, civil litigations, background investigations and a myriad of other services PI’s provide.”
Times are changing and to attract attention to a brand, private investigators need to not only promote their business but also promote themselves as a brand. People are moving away from visiting websites and more into liking a brand and the people behind it. Authority marketing tactics are gaining mainstream appeal, and business leaders are talking about it because it is so effective in getting potential customers or clients to take action.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority marketing and positioning services is growing due to the recent media coverage, and Highland Media Agency will service that need.
Howe said, “I am happy to be helping private investigators because they are passionate about their business and helping their clients. Getting the word out about how they do what they do and how they are helping people is the number one thing private investigators should be doing. In my experience, most businesses primary problem is obscurity, so doing the right things to be visible to people when they are searching for answers is paramount to business success.”
Neil Howe is known as The Authority Architect and is the host of The Trust Factor Radio show and Expert Profiles Atlanta where he interviews private investigators in Atlanta and from across the country about their stories and journeys to successfully helping their clients achieve a favorable outcome to their problems.
For more information on Neil Howe and Highland Media Agency please visit HighlandMediaAgency.com, email: Neil@TheAuthorityArchitect.com or call 404-428-1399.