The Email Cemetery examines real sales emails written by real entrepreneurs and salespeople with the help of Charlene DeCesare’s sales expertise and wit to guide you. Full of examples of what not to do in your sales communications, in these pages you will discover the most common email mistakes, how to self-diagnose your email persona, actionable advice for email resurrection, and so much more!
“My goal with this book isn’t just for you to see the most common sales email mistakes so you can improve your own,” says Charlene. “It’s to help make sales feel fun and easy.”
Charlene “Ignites” DeCesare has been a trusted advisor to leaders and organizations around the world for more than 25 years. As CEO of Charlene Ignites, LLC and Founder of Firewalk Sales, she specializes in relationship-based sales. Her unique methodology is specifically designed for significant, fast, and sustainable growth that feels authentic and valuable to all involved. Before developing her personal brand into a full-time business venture, Charlene co-founded an innovative technology-enabled service provider called Tuition Advisory Services (now EdAssist, a Bright Horizons Solution at Work.) Prior to that, she spent 10 years at Gartner, Inc. where she created and grew a strategic sales initiative that led to millions of dollars in rapid revenue growth. Charlene has a B.S. in Communications from Emerson College and an M.B.A. in Sales & Marketing from Rivier University. She is a Professional Member of the National Speakers Association, a Nationally Certified Brain-Based Success Coach, and a Certified Sales Leader (CSL). Charlene lives in a beautiful lakeside home in New Hampshire with her husband, two children, and a black cat.
More about Charlene can be found on her website at http://www.charleneignites.com and on LinkedIn at http://www.linkedin.com/in/charleneignites.
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Charlene DeCesare
