Richards says, “In an early test, a member of the team created a dog training TV channel. This is an extremely competitive niche overall, yet within a few weeks of the opening of the new TV channel, we were able to secure 54,838 subscribers and new leads.”
“This is such a powerful new method of marketing,” continues Richards, “Clients have said it is a way out of the usual complicated marketing confusion.”
What drives this brand new opportunity for pet businesses is the explosion in On Demand streaming TV. However, up until months ago, the obscure programming needed to get onto the On Demand TV platforms could typically cost over $100,000.
“Our software partner has recently created new proprietary TV channel software,” explains Richards. “This allows us to get your TV Channels on Roku (and soon Amazon Fire TV) for a fraction of that cost.”