There are 2 key types of corporate gifts – those you give to clients and those you give to employees. Engaging in both types of corporate gifting can have extremely positive benefits for your business.
If you are looking into ways to improve employee engagement or to reduce staff turnover – corporate gift packs are just one of several strategies, you can adopt in-house to help you do it. Likewise, if you are looking to strengthen relationships with current or prospective clients or help your business stand-out above competitors, providing corporate gift packs should be a key part of your strategy.
To help you decide if corporate gifting is right for you, we have put together this article addressing the 4 key reasons why corporate gifts are important. So, let us get to it!
Let recipients know they are valued
If there is one thing that will harm your business more than anything else, it’s having people – both clients and employees – who feel undervalued. If clients feel undervalued, they are likely to look elsewhere for businesses who appreciate them. It’s thought that as many as 7 in 10 clients will switch to another business because of a perceived indifference on the part of the organization.
Similarly, employees who feel undervalued are likely to become despondent and less effective. And, in the worst case, you may even find staff turnover rising as employees look to other working environments that make them feel valued.
While it is helpful to have managers and leaders who communicate their appreciation directly, a well-timed corporate gift or gift pack shows individuals that they are valued by the company. Even something as simple as a personalized notebook or a pair of branded earbuds shows recipients, you are willing to go the extra mile to express your gratitude – which in turn leaves them feeling valued.
Creates a positive work culture
As mentioned above, undervalued employees are likely to be less happy and less productive in the workplace. The consequence of this is that, not only are you going to have a less effective workforce, but you will also create a negative culture within the workplace.
Regular corporate gifts used to reward high-achievers, individuals who go above and beyond or just as a thank you to hardworking employees, will go a long way to promoting a positive work environment. Better still, the more positive the work culture, the more likely it is that employees will look forward to coming to work and produce better work while they are there. It is a win-win for everybody!
Strengthens your relationship with the recipient
Though many factors contribute to why a client will choose your business over another, one of the key factors that will keep them doing business with you is the relationship they have with you. So, if a client rarely hears from you, except for invoice days, it is likely that you will not have a particularly good relationship with them.
On the other hand, if you focus on building a strong relationship with them, by not only keeping in regular contact but also showing your appreciation of them throughout the year with corporate gifts, you will have a much stronger relationship. The result of this is that they will be much more inclined to want to continue that relationship over the long term – meaning it is not only a better relationship but a more profitable one too!
Keep in mind, research shows that 66% of recipients were able to recall a brand after receiving a promotional gift. It is powerful stuff!
Sets you apart from competitors
In today’s world, with more and more new businesses popping up every day, it is more important than ever to maintain a competitive edge in your industry. After all, if there is someone out there who provides better service, a better product, or a better experience, it’s only a matter of time until your clients start thinking about switching to a different service provider.
Providing regular corporate gifts to your clients is just one of many ways you can set your brand apart from the competition. Not only does it show that you are a brand who genuinely cares about their customers, but it also shows that you are willing to go above and beyond your competitors to make clients smile. Once you have that competitive edge, it is only a matter of time before word spreads, and you find yourself winning more and more clients.
There you have it, the 4 key reasons why corporate gifts are important for your business. If you would like to discuss ways to include corporate gifting into your business strategy, feel free to reach out to Diversity Promos where we specialize in branded gifts.