Rob Braiman discusses the importance of using metrics and analytics to grow a small business.
Listen to the interview on the Business Innovators Radio Network:
https://businessinnovatorsradio.com/interview-with-rob-braiman-founder-and-ceo-of-cogent-analytics/
Small business owners can’t afford to ignore data and analytics. By understanding metrics, they can make informed decisions that will help them grow their business.
There are a few critical things for them to keep in mind when using data to improve a small business:
- Set clear goals. What do they want to achieve with their data? Without goals, it won’t be easy to measure success.
- Collect the correct data. There is no point in collecting data that isn’t relevant to their goals. They should make sure to track only the information that matters.
- Analyze the data. Once they have collected the data, it’s time to analyze it. They’ll want to look for trends and patterns that can help them improve their business.
- Take action. After analyzing the data, it’s time to take action. Business owners should use what they’ve learned to make changes in their business that will help them achieve their goals.
- Repeat. The cycle of setting goals, collecting data, analyzing it, and taking action should be repeated regularly. By constantly monitoring their metrics, small business owners can ensure that their business is on track for growth.
Small businesses often have a lot of data, but they may not know how to use it to their advantage. That’s where metrics and analytics come in.
