North East, MD – June 12, 2018: Russell Anthony Exteriors, Inc.
Russell Anthony Exteriors, Inc., of North East, Maryland, has received the most prestigious contractor award GAF offers: The GAF President’s Club Award. This highly coveted award recognizes Russell Anthony Exteriors as one of the “elite of the elite” residential roofing contractors in the United States.
GAF is North America’s largest roofing manufacturer, and only GAF Master Elite(R) Contractors can compete for its residential President’s Club Award. To qualify for this award, a residential roofing contractor must meet specific criteria in at least one out of three different pathways:
• Performance pathway – where contractors focus on giving their property owners the best possible service, quality, and protection
• Reliability pathway – where the contractor has a long history of offering their customers the best quality and protection
• Service pathway – where contractors consistently offer their customers the best protection available in the marketplace.
Russell Anthony Exteriors has been a GAF Master Elite(R) Contractor since 2009. To become a Master Elite(R) Contractor–a status that less than 2% of roofing contractors nationwide are able to achieve–a candidate must demonstrate proper licensing (in states that require it), maintain insurance, have a proven reputation, and show commitment to ongoing professional training.
“We value our certified contractors for raising the industry standard year after year by installing the best roofing products and systems. Our President’s Club award recognizes only those contractors who have distinguished themselves by the highest standards of excellence, customer satisfaction, and dependability,” says Jim Slauson, GAF’s VP of Certified Program & Services.
Accountability holds a lot of meaning at Russell Anthony Exteriors. “Just about everyone has a friend or relative who’s had a bad experience with a contractor–with roofers in particular,” states co-owner Chris Russell. “A homeowner has to really trust in the people working on that roof. On every single job we do, one of the company owners ensures that it meets our standards. Our crews have worked for us for years, and they know we’re going to come and check on every job. On top of that, we register every qualifying roof for GAF’s Golden Pledge warranty, which requires a pretty thorough 40-point inspection. That’s why we have accountability–we take the time to do the job right.”
Part of the company’s success is due to finding the right niche in the market. “We researched this,” explains Russell. “You have some one-person businesses that might have a good roofer, but he’s trying to wear all the hats–the installer, the estimator, the accountant, and so on. Then you have the big contractors that do tremendous amounts of marketing, with pricing on the really high end of the spectrum. What we do is fill that gap in the middle. We offer top-quality service with the best products that are available, and we do it at a reasonable price point.”
Russell Anthony Exteriors does more than just roofing. The company offers deck, concrete patio, window, siding, and door installation and construction services, and it is one of a handful of exclusive, certified installers for AMI’s Preservation(R) Collection of windows and siding. Additionally, it offers a variety of payment plans. “In 2015, we expanded the financing options to our customers,” says Russell. “To make a project more affordable, we offer a lower-payment option with the flexibility to pay off the project at any time. People have been appreciative of that. If we can make it affordable to do the job right the first time, that’s what we’re going to do.”
The company is as conscientious about its community ties as it is with its customers. Russell is a Special Olympics coach for two sports, and the company works with autism programs. “That’s personal with us,” explains Russell. “It’s something we’re passionate about.”
Going forward, Russell Anthony Exteriors will “keep the ship moving in the direction that it’s going,” concludes Russell. “We’re ahead of our goal for installation excellence, which coincides with our goal of trying to please every customer and give 100% satisfaction. Our marketing motto is ‘to get a job from every job.’ If we do a good enough job, customers refer us to their neighbors. That’s good for business–it gives me peace of mind, and it gives the customers peace of mind.”
About Russell Anthony Exteriors, Inc.
Central Delaware’s only GAF Master Elite(R) certified roofer, Russell Anthony Exteriors is also certified for windows and siding. Serving customers since 1998, the company guarantees its windows, siding, doors, and decking materials for a lifetime. A local, family-owned company, Russell Anthony Exteriors is fully insured and offers free estimates at no obligation.
