Oreland, PA – June 12, 2018: Russell Roofing
Russell Roofing of Oreland, Pennsylvania, has received the most prestigious contractor award GAF offers: The GAF President’s Club Award. This highly coveted award recognizes Russell Roofing as one of the “elite of the elite” residential roofing contractors in the United States.
GAF is North America’s largest roofing manufacturer, and only GAF Master Elite(R) Contractors can compete for its residential President’s Club Award. To qualify for this award, a residential roofing contractor must meet specific criteria in at least one out of three different pathways:
• Performance pathway – where contractors focus on giving their property owners the best possible service, quality, and protection
• Reliability pathway – where the contractor has a long history of offering their customers the best quality and protection
• Service pathway – where contractors consistently offer their customers the best protection available in the marketplace.
Russell Roofing has been a GAF Master Elite(R) Contractor since 1998. To become a Master Elite(R) Contractor–a status that less than 2% of roofing contractors nationwide are able to achieve–a candidate must demonstrate proper licensing (in states that require it), maintain insurance, have a proven reputation, and show commitment to ongoing professional training.
“We value our certified contractors for raising the industry standard year after year by installing the best roofing products and systems. Our President’s Club award recognizes only those contractors who have distinguished themselves by the highest standards of excellence, customer satisfaction, and dependability,” says Jim Slauson, GAF’s VP of Certified Program & Services.
Many contractors have worked at the sites of historic landmarks and pinnacle properties, but only a select few have done work at the White House. Russell Roofing is one of those few. “We did some custom copper work there; a tree had fallen on an 1850s lantern near one of the entrances,” explains Ron Hall, sales manager. “We couldn’t use any new materials–we had to use the existing copper, refabricate the piece, and put it back together. It was a unique and fun project for us.”
Russell Roofing could work on a historic artifact because the company does more than just roofing. “We do everything on the exterior of a building,” explains Hall. “Fiber-cement siding, vinyl siding, windows, masonry, cedar shakes and cedar craft work, and roofing–we do it all.”
The company has won five national awards from the National Roofing Contractors Association. “We really try to get feedback from our customers, to ensure that we’re always doing the right things,” says Hall, “and we’re always achieving 100% satisfaction ratings from them. Our approach is not that we’re a roofing company; rather, we consider ourselves a customer-service business that happens to do roofing and exterior projects.”
In addition to satisfying customers, Russell Roofing gives back to the community. The company partners with GAF’s Roofs for Troops program; it also participates in community days throughout the Philadelphia area and does volunteer work with local churches. “We sponsor baseball and other athletic teams in the community,” adds Hall. “And we reroofed the clubhouse of the Horsham Soccer Association.”
Going forward, Russell is extending its in-house capabilities. “Our production manager elevates the fit and finish on our jobs, ensuring that customers are satisfied when we do final walkthroughs,” says Hall. “We also have a specialist for siding windows–someone with both a construction and a design background. Having a designer on staff helps customers to best determine the look they want for their homes.”
One last thing sets this company apart. Many contractors obtain the bulk of their business through referrals–but Russell Roofing gets referrals from other contractors. According to Hall, “When other contractors don’t know how to approach a job, they bring us in. Sometimes, the other roofer is scratching his head, but he knows Russell can take care of it. We’re a referral-based company, and that’s the reason people hire us: we’re the expert in roofing and exteriors.”
About Russell Roofing
Russell Roofing was established in 1992 and has had more than 20,000 customers. All employees are drug-screened, trained, and fully insured for customers’ protection. Following all manufacturers’ specifications and recommendations, Russell provides a full warranty that includes workmanship. A consistent focus on safety, quality, and customer service has made Russell Roofing one of the top 100 remodeling contractors in the United States.
