The owner of a luxury cabin in Burnsville, NC has selected Special “Finds…” to develop and execute a marketing and advertising program to attract buyers for the unique property. The cabin is like new inside and has only been visited less than 110 days in its 10 years. The gated property includes 18.5 acres of land for maximum privacy and is located within 37 minutes of Asheville. The 2735 square foot cabin has an open floor plan with knotty-oak flooring throughout and French doors that open onto approximately 1450 square feet of double deck space.
The Special “Finds…” marketing campaign is customized for each property, including a “property story” written from the house’s perspective. The house is brought to life and buyers are emotionally transported through the property from wherever they are as they read the story. For this property, Special “Finds…” created several videos, including a whimsical video with light humor to create an emotional connection for potential buyers, so they can feel what it’s like to live in the house and on the grounds.
Each home is then placed on the Special “Finds…” website, which has a national and international following of unique property buyers. All pages are translated into the language of the reader. Price dependent, the property gets full-page ads in digital editions of the New York Times, Wall Street Journal, Robb Report, Mansion Global, duPont Registry, as well as in over 120 international sites in Asia, Europe, and the Middle East. An HD video tour and Google Earth video fly-over are also created and used on LinkedIn, YouTube, Facebook, and other social media sites.
Brenda Thompson, Special “Finds…” Founder, President, and CEO, was the Director of Marketing at the New York Stock Exchange before entering the real estate industry. She founded Special “Finds…” in 1995 and has focused exclusively on marketing unique properties with a creative approach since she founded the firm.
Special “Finds…” is a professional marketing and advertising agency for selling unique properties. Headquartered in North Carolina, Special “Finds…” develops and executes marketing and advertising campaigns for unusual properties throughout the United States and around the world. The agency is also a licensed real estate firm in North Carolina and Pennsylvania and represents buyers and sellers with their unique property transactions in those states. For more information, visit http://SpecialFinds.com.