Special “Finds…” is a marketing and advertising agency for selling unique properties. The firm was retained by the owner of an earth-sheltered, or bermed, home to develop a marketing and advertising program to attract a buyer for the unusual property. Underground homes are rare, and it was necessary to educate the buying public to the environmental, economical, and other benefits of this type of property.
Special “Finds…” brought the property to life by composing differing versions of their signature “Property Stories,” a portion of which appears below for this green-roof ready, earth-sheltered home:
“Extremely rare, and virtually indestructible, this energy-efficient, poured-concrete and steel home is truly unique. The initial cost of construction causes few of these homes to be built, but the cost savings in heating and cooling is impressive. Positioned to draw in the sun’s warmth and light from sunrise to sunset there are oversized windows along the front. A huge sun tunnel opens to a green-roof overhead where you can plant a large garden.”