Demetrice Etheridge Spotlight

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In today’s spotlight, host Mark Imperial sits down with Demetrice Etheridge, retired Navy veteran and founder of Freedom Legacy Holdings Group. Drawing from 24 years of military service and years of experience helping others transition into civilian life, Demetrice shares his mission to guide active duty and retired military veterans as they launch and grow their own businesses.

From debunking common myths about credit scores, to highlighting the importance of proper business structure, Demetrice offers practical advice for anyone on the entrepreneurial path—especially those who have spent their lives following the rules, only to find themselves still living paycheck to paycheck. Tune in for an inspiring conversation about financial empowerment, creating residual income, and turning your expertise into a thriving business after military service. Whether you’re a fellow veteran or an aspiring entrepreneur, you won’t want to miss these actionable tips and sage advice.

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Mark Imperial

Mark Imperial is a bestselling author and veteran marketing strategist with 30+ years of experience. A certified expert under Dan S. Kennedy, he’s helped thousands of business owners through his No BS Marketing Letter column and work with iconic brands like Nintendo™, Pokémon™, and Under Armour™. Mark is the creator of the ActionBrand Marketing system, blending direct response with bold brand strategy. www.markimperial.com