Wellness consumers are looking for products that will enhance their quality of life and are asking for natural, safe solutions for more energy, pain relief, and enhanced mobility.
People have traditionally relied on products such as painkillers, vitamins, supplements, OTC insoles, custom orthotics, and comfortable footwear and apparel to achieve these goals. Painkillers and supplements have potentially devastating side effects, vitamins are inconsistent and expensive while OTC insoles are ineffective and custom orthotics are often unaffordable. More so, none of these products offer safe, instant and consistent results at an affordable price point.
Additionally, in the case of professional and amateur athletes, the specter of Performance Enhancing Drugs has seemingly invaded every sport at every level. Athletes want and need safe, natural and legal alternatives to achieve maximum performance. Athletes are also consuming supplements, vitamins, protein powders, compression apparel, and high-performance shoes all with the aim of improving their performance. People are investing in training and coaching to reach their peak.