A great way to shoot people in Chicago is if they are in the loop; shoot them with a window behind them so they have a cityscape as a back drop to give it kind of a midtown Manhattan look. I also like to use that vantage point or it could be in their corporate hallways, or any setting in their office to show a sense of professionalism in what they do.
BIM: What would be the first thing you’d recommend if one of our readers is ready to capture their story, capture their message and to share their message with images, whether it’s for their websites or print material? What’s the first thing that they should do?
Brad: I would say first thing is to work with a designer and layout their website with how it’s going to look. Or if they already may have a website, is to contact me. For example, I prefer to come to the location and scout it out and talk to the owner or whoever is in charge of getting these images taken and look at the location. I’ll make suggestions about where we might shoot certain people and often during the conversation, other suggestions and ideas come up; maybe we should do a group shot of the partners, maybe we should shoot this one executive outside of the office, maybe we should use this view outside or showing the city, or maybe you want to do a “walking in the city” shot. Things just come out in our conversations. I don’t charge to come out to a location and talk about it. And that would be where I would start – with me coming out to the location whether that’s the office, the plant, the campus, wherever it is and seeing what’s there visually and discussing the game plan and finding out what is it you want to capture and discussing how long I think it will take.
BIM: Brilliant! So what’s the best way for them to learn more about you and contact you?
Brad: They should first go to my website, BradBaskin.com. The contact me directly by email is Photos@BradBaskin.com or call me at 312-733-2192.
BIM: This has been great Brad. Thank you so much for spending some time with us today. You shared a lot of golden nuggets, lots of insights and really given business owners, CEO and other executives a real inside look and perspective on how to capture that moment and how to capture their story, their message and their essence into a visual format. We appreciate your knowledge and expertise.
Brad: Thank you, it’s been great to be here.