For the next 15 years, he immersed himself in the barter world, transitioning from being a marketer to running his own barter exchange in California. However, when Covid hit the market, he made the decision to sell his business. Through his interactions with hundreds of business owners, he realized that their common challenge was selling more, as they had the capacity to do so. Their common problem was unsold inventory, which meant empty tables or appointment slots in their businesses, resulting in lost opportunities. This inspired him to focus on strategies that empower business owners to acquire more clients and resolve this pain point.
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