Clarence believes, “What I see with entrepreneurs and business owners, the reason you got into business was to provide a better life for you and your family and then further beyond that, make an impact on your community, your state, your region, your country, in the world, right? That’s what drives us.”
During an interview on Amazing Women And Men Of Power Talk Radio, host Raven Blair Glover asked: “What are some of the biggest misconceptions or fears that business owners face?” Clarence explained about two big obstacles many business owners face: marketing costs and lack of time. He shares, “A big obstacle that business owners have is: “I can’t afford to market.” Only looking at marketing in terms of costs, instead of understanding the investment of marketing dollars. Good marketing, effective marketing, marketing that works for you, doesn’t cost you anything. You are investing in it. You’re figuring out what works and what doesn’t. The biggest issue we run into is people quit too soon instead of figuring out what the numbers are.”
