Anjani Amriit is a Conscious Leadership Expert and Women’s Empowerment Advocate. She trains emerging and established women leaders, entrepreneurs, executives, politicians, councillors and lawyers to break through their own internal unconscious barriers of self-sabotage and perfectionism, cast off convention and create meaningful success on their own terms. In this interview, Anjani Amriit shares her inspiring journey, success secrets and key actions that you can learn from.
Izdihar: How did you start your Entrepreneurship journey?
Anjani: I would like to say that it was a long-held dream come true, but the reality for me was that it came about as a result of a personal crisis. I come from a long line of doctors and nursing sisters. My ultimate dream career was to be a doctor working in conflict zones on the front line in war-torn countries. From my earliest memory, I held a deep desire to help people and travel the world.
When I didn’t get the grades to become a doctor, I chose law as the next best thing. After almost two decades as a corporate mergers and acquisitions lawyer in the top-tier firms in the world, I burned out. At the same time, my 19-year relationship ended and my mental health was at an all-time low.
I had no choice but to leave law and go on a quest to find an alternative. That led me to seek out a more holistic approach to my life and career and from that my business was born.
Izdihar: Who inspired you to start your business?
Anjani: I would have to say my father. He started out life as a shepherd in Cyprus, moved to England and became a successful entrepreneur as a restaurant owner. It planted a seed that germinated exactly at the right time for me, when I needed it most.
Izdihar: What type of services or products do you offer?
Anjani: As an international bestselling author, I am an in demand speaker and offer private and group mentoring programs, corporate training, live and online events and profound purpose retreats that guarantee mystical adventure and transformation.
Izdihar: What is the best part of being an Entrepreneur?
Anjani: What I love most about being an entrepreneur is the personal freedom and autonomy it allows me to enjoy. But above and beyond that, I get to help people literally transform their lives and make their dreams a reality. That is the best buzz anyone can have!
Izdihar: What is the most challenging part about being an Entrepreneur?
Anjani: Learning how to run a business. Having come from the corporate world, I had no exposure to entrepreneurship. I didn’t realise that requalifying in new modalities for the services I offer was just one of many new skills I’d have to learn on the job. And learn fast.
Being an entrepreneur requires a constant process of self-evolution and growth, which then gets translated into your business. It’s like painting the Golden Gate bridge. It’s an ongoing task. No one ever tells you this. It’s something business owners tend to find out the hard way or fall by the wayside in failing to learn this.
Izdihar: What are your biggest lessons about being an Entrepreneur?
Anjani: Here are my biggest lessons…
- Follow your own agenda
- Trust your instincts
- Never bow to convention
- Back yourself 100%
- Lead with your heart
- Do things that bring you joy every day
- Go beyond your comfort zone
- Be open to the miraculous
Izdihar: How are you different from other Entrepreneurs in the same industry?
Anjani: My work is unconventional and doesn’t fit into a neat little box. Fusing ancient Eastern yogic practices with Western psychologies and strategies, I take my clients through an internal journey of evolving the 4 dimensions of self being the: mind; intellect; ego; and emotional body.
My approach is based on the ‘internal dynamics’ of success. My clients learn how to anchor into their internal power and source all their needs and desires from this place. Then they are able to make the seemingly impossible possible in their leadership roles, businesses and the world. Success is an inside job!
Izdihar: What are your top 3 pieces of advice to other Entrepreneurs/your niche?
Anjani: My top 3 pieces of advice are…
- People buy your relationship to the thing you are offering. Make sure you love what you do so your clients and customers can pick up on this frequency. It makes for a powerfully magnetic business that markets itself.
- Your business exists to serve and fulfil you, not the other way around. Don’t become a slave to your business.
- Take time to feed your soul, heart and imagination. This is what will fuel you towards unimaginable success.
Izdihar: What’s your secret to balancing your family, business and ME time?
Anjani: You know, most coaches and trainers will say you have to schedule time to do this. But this doesn’t work long term because we don’t get to the root cause of why we exhaust ourselves running a business.
My secret is to make sure all my intellectual, emotional and energy needs are met as the number one priority. It is counterintuitive, but then all the best solutions are. If my business starts to get overwhelming, I will immediately down tools and get into nature to reboot and re-energise myself or do something fun or inspiring.
