Florida fashion designer Michael Della Penna has introduced what could be the most versatile and creative women’s fashion sportswear brand created in the USA. A statement as bold and vibrant as the colors of this abstract art-based sportswear line that can be worn as workout gear or as trendy and fashionable upscale attire for a dinner party or club attire for a trendy nightclub. Della Penna Fashion is currently running a Kickstarter campaign to kick off the line and give prospective customers a chance to get some great deals in exchange for pledges. We recently spoke to Della Penna and went over the basics of his goals for the new clothing line.
The Main Problem: Over 95% of women’s fashion sportswear sold today is not exciting, with repetitive stock prints, dull colors, and made with low tech fabrics. Mass production of sportswear is being outsourced overseas causing an increase in supply and price deflation in the U.S. wholesale channel, which is already overwhelmed with product that all looks the same, which is a challenging problem when customers search for a unique and innovative product but see limited options from top companies already selling women’s fashion.