Della Penna Fashion – One Of The Most Creative Women’s Fashion Sportswear Brands Ever Made In USA

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Florida fashion designer Michael Della Penna has introduced what could be the most versatile and creative women’s fashion sportswear brand created in the USA. A statement as bold and vibrant as the colors of this abstract art-based sportswear line that can be worn as workout gear or as trendy and fashionable upscale attire for a dinner party or club attire for a trendy nightclub. Della Penna Fashion is currently running a Kickstarter campaign to kick off the line and give prospective customers a chance to get some great deals in exchange for pledges. We recently spoke to Della Penna and went over the basics of his goals for the new clothing line.

The Main Problem: Over 95% of women’s fashion sportswear sold today is not exciting, with repetitive stock prints, dull colors, and made with low tech fabrics. Mass production of sportswear is being outsourced overseas causing an increase in supply and price deflation in the U.S. wholesale channel, which is already overwhelmed with product that all looks the same, which is a challenging problem when customers search for a unique and innovative product but see limited options from top companies already selling women’s fashion.

Eric Godfrey

Eric Godfrey is creator of Best Service Professionals and Local Search and Marketing Experts. His companies are devoted to helping great businesses that deliver the best in service to share their success with the public.. He helps with videos, press releases and reputation monitoring and marketing as well as managing directories and social media for companies that need such assistance.