“Let’s face it. Times are tough for the average entrepreneur who believes their small business will give them financial security,” says Love. “The marketplace is more crowded than ever, social media makes prospects deaf to traditional advertising and information overwhelm stifles today’s struggling small business owner. That’s why the average entrepreneur must think differently about how they’re going to profit, grow and establish freedom from their business.”
Richard Branson, famed founder of the Virgin Group and author of Screw Business As Usual: Turning Capitalism Into A Force For Good often speaks about the importance of thinking differently to get an edge.
“Every big business in this world was started by an entrepreneur — and small businesses are the ones creating the jobs, innovating and making life better for everybody,” said Branson. “You have to do the hard part first to be able to get into position to make a difference.”