OnlineMedia360.com helps entrepreneurs and professional service providers in the Denver area to create authority positioning for their businesses.
Entrepreneur, JC Soto, was selected to open an authority media agency in Denver that will focus on serving the Small Business Owners.
Soto‘s agency, OnlineMedia360.com, will help entrepreneurs position themselves as an authority in their market using different forms of online media.
“Establishing yourself as the “go-to” business in your industry, is crucial to be able to compete in today’s noisy business environment,” said Soto.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority branding and positioning tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority branding and positioning services is growing due to the recent media coverage, and OnlineMedia360.com will service that need.
Soto said, “Authority or expert status, is today’s new marketing currency and without it, businesses won’t be able to compete. From Hospitality to Real Estate and Finance, every business can benefit greatly from positioning themselves as an Authority..”
For more information on JC Soto and the OnlineMedia360.com please visit https://onlinemedia360.com, email JC at jc@onlinemedia360.com or call 720-581-3721.
