Joey Abdullah discusses the benefits of the VA mortgage loan program.
Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/interview-with-joey-abdullah-market-leader-with-movement-mortgage/
This episode emphasizes the importance of effective communication skills and empathy for mortgage lenders. Joey Abdullah shares his personal experience of buying a house and realizing the significance of providing guidance and advice to borrowers. He stresses the need for mortgage lenders to be able to teach, educate, and empathize with borrowers to ensure they understand each step of the process.
Furthermore, Joey Abdullah discusses how mortgage lenders work with a diverse range of scenarios and buyers, not just limited to first-time homebuyers or those looking to renovate their homes. He suggests that specializing or “niche down” can be advantageous for mortgage lenders to better serve a specific type of borrower.
Joey mentioned a common phrase “The riches are in the niches” and explained the importance of narrowing down his focus. Joey acknowledges that although it may seem like he is sacrificing potential business by targeting a specific niche, it can be highly beneficial. Specifically, he remarks that his natural niche is veterans, particularly those purchasing their first house.