In a financial landscape marked by record-high interest rates and an escalating cost of living crisis, Manuka Media, a leading personal branding and boutique digital marketing agency, is stepping forward to empower financial advisers and mortgage brokers. The agency’s newly launched book, “Social Media Guide for Mortgage Brokers,” authored by Rosalia Lazzara-Tilley, is set to provide much-needed guidance and motivation for finance professionals to thrive during these challenging times.
Rising Rates and the Cost of Living Crisis Interest rates are currently at their highest levels in recent history, placing significant pressure on borrowers and homeowners alike. Coupled with the ongoing cost of living crisis, individuals and families are grappling with financial challenges that demand expert guidance.
Clients are increasingly turning to their trusted advisers for support and information to navigate these turbulent waters. Financial advisers are now, more than ever, expected to be the “fountain of knowledge” and the primary source of information for their clients.
Rosalia Lazzara-Tilley, the visionary founder and CEO of Manuka Media, underscores the pivotal role of advisers in the current economic climate: “Currently, the rates are the highest they have ever been, and combined with the cost of living crisis, clients need their adviser more than ever before. Advisers need to be at the forefront of their client’s mind, providing help and support.”
Property Experts as Motivators and Informants In the realm of real estate, property prices are on an upward trajectory, presenting both opportunities and challenges for investors and homeowners. In times when established investment strategies may no longer be as effective, property experts are guiding clients through these market fluctuations.
Property experts, including landlords, property managers, and property finance specialists, play a vital role in keeping clients motivated and informed. They work through challenging times, offering alternative approaches to building successful property strategies.
In a climate where first-time buyers and investors may be feeling discouraged due to negative press and news, property experts become sources of optimism. They provide guidance, share insights, and offer practical solutions to help individuals regain confidence and navigate the complexities of the property market.
Rosalia Lazzara-Tilley comments, “Property experts play a key role in motivating people and keeping their spirits high in a market when property prices are going up, and perhaps strategies aren’t stacking up. Property experts need to keep their clients engaged and informed by working through challenging times and giving them alternative ways to keep building their strategies.”
“Social Media Guide for Mortgage Brokers”: Empowering Finance Professionals In the midst of these economic challenges, Manuka Media is launching its groundbreaking book, “Social Media Guide for Mortgage Brokers,” scheduled to debut on Amazon on October 17th. This comprehensive guide is designed to equip financial advisers with the tools and strategies needed to harness the power of social media effectively.
Rosalia Lazzara-Tilley believes that social media should serve as a digital stage for advisers to inform and educate their clients. She states, “I’m on a mission to help make financial services more human and to make money & property more accessible to the everyday consumer.”
What sets this book apart is its practical approach. Rather than merely discussing the theory of social media marketing, it takes readers on a journey from mindset and understanding to actionable tactics and common practices. The strategies and activities included have been tried and tested by financial professionals, delivering excellent results and financial gains.
With her extensive experience in various aspects of finance, including commercial finance, bridging finance, residential mortgages, and more, Rosalia Lazzara-Tilley brings a unique advantage to her readers. Her book aims to inspire UK mortgage and protection advisers, as well as other finance professionals, to embrace social media as a powerful income-generating tool.
The Mission of Manuka Media and Rosalia Lazzara-Tilley The primary goal of “Social Media Guide for Mortgage Brokers” is to empower finance professionals and property experts to enhance their online presence and connect with their target audience effectively. Rosalia Lazzara-Tilley’s mission is to help these professionals shape the future by leveraging the digital arena to educate and empower society.
Rosalia emphasizes, “I empower you to embrace your brand and use your voice to inspire your connections to take control of their financial wellbeing and security. My mission is to create as many financial educators and influencers as possible to help make financial services more human and money more accessible to everyday society.”