Misbah Rauf is a Marketing Strategist who is an expert in Chatbot Automations for Live Launches. She focuses on helping coaches and course creators to help them leverage the power of latest marketing systems and chatbot automations to generate profitable launches on repeat. In this interview, Misbah shares her inspiring journey, success secrets and key actions that you can learn from.
Q1: How did you start your Entrepreneurship journey?
I started my entrepreneurial journey back in 2018. I just knew since I was a kid that I was different from the rest and I was here for a purpose. There’s a reason behind my existence and I wanted to find out what. Growing up I was constantly told that girls like me belong in the kitchen and that I shouldn’t dream so big because I’m worth nothing. I was done hearing all that and made a decision that I was not going to listen to anyone and create my own identity and prove everyone wrong.
I worked on myself and my mindset. I started to stay away from negative people and thoughts to focus on my growth and start my online journey. As a computer scientist, tech was my forte. So I initially started freelancing and building systems and chatbot automation for coaches..
Q2: Who inspired you to start your business?
I would say Marie Forleo. I was so obsessed with finding out my purpose that I binge-watched her videos and decided to start my freelance business.
Q3: What type of services or products do you offer?
I offer 1:1 consultation where we go through the systems and automation you have in place for your business growth and how to efficiently increase productivity to help you achieve your goals faster. This is great for those businesses that are ready for next-level business growth. I also offer Done For You Chatbot Services for Live Launches. That is, I have my very own high-converting Chatbot model for Challenges, Summits, Masterclasses, and Workshops that are designed to help you boost more engagement and conversions during your launches.
Q4: What is the best part of being an Entrepreneur?
I would say the best part of being an entrepreneur is working and playing by your own rules. There’s no one to boss you around. Time freedom is also another benefit of living a laptop lifestyle and working from anywhere you want at any time you want. Plus, being an entrepreneur means I can use my gifts to help more people around the world and touch more lives. That’s what motivates me to show up every single day and seeing my clients get tremendous results is what keeps me going!
Q5: What is the most challenging part about being an Entrepreneur?
For me, the most challenging part about being an entrepreneur is dealing with imposter syndrome. Everyone has moments where they feel like a failure and that they’re not good enough. I have realized that it is pretty normal and when you feel like a failure or that you aren’t good enough at what you do, just go ahead and look at your previous clients’ reviews and results and what they have to say about working with you. You’re going to start feeling amazing.
Q6: What are your biggest lessons about being an Entrepreneur?
As a creative person, many ideas are going through my head all at once. One of the biggest lessons for me is focusing on ONE thing at a time.
Q7: How are you different from other Entrepreneurs in the same industry?
I am not afraid of speaking the truth and presenting things as it is. If a client is not at the stage where they need a specific system or chatbot automation as what they have been told by other entrepreneurs in my niche, I simply tell them the truth instead of taking their money and giving them something they won’t need. I’m different because I don’t just build systems and chatbot automation for clients, but I also apply strategy to help my clients understand why they need the system I build for them and how to efficiently use them.
Q8: What are your top 3 advice to other Entrepreneurs/your niche?
Be Persistent: If you want something, set your eyes on it and go for it. Plan your days, schedule tasks, and make it a priority to complete the tasks. Be Patient: Results take time. Success takes time. Focus on serving your ideal clients wholeheartedly and providing solutions to their problems Be Consistent: I see so many new entrepreneurs quit the game after a few weeks and go back to finding jobs. Showing up for a few days or weeks isn’t going to work. You have to play all in and show up consistently and take action every day.
Q9: What’s your secret to balancing your family, business and ME time?
Definitely setting strong boundaries and following them for sure. Back when I started my business, I had no boundaries and worked with anyone for long hours and low pay. I was miserable and burned out. I knew I couldn’t keep doing this for long and had to set boundaries. I don’t attend client calls on the weekends and holidays. Those days are for me to pamper myself and spend quality time with my family. During the weekdays, I work for a 3-4 hours MAX focusing on the most important and revenue-generating activities. Also, I outsource a lot. The activities that don’t excite me and are out of my zone of genius, I always hire someone with expertise to do them for me.
