Rev Dr Bruce said, “I am honoured and excited to start this new adventure, to be in this role, and I’m looking forward to helping to bring about the changes our rural communities need. The church is still present in every community, often the only organisation that is still here, and we have in our members and history a wealth of experience in working with people, acting as a community hub, and managing projects.”
Jim, as he prefers to be called, went on to say: “The Church has a wonderful brand, but we need to communicate better what this means and how we can help local people and local businesses. Times are changing so to attract attention today, organisations need to not only promote their business but more importantly to promote their people. You see, people seem to be moving away from liking a brand and are moving more towards liking and dealing with people. For too long the church has held back and may not have helped rural communities as much as they could, but that will change here.”
