Should You Be Charging More? How Authority Positioning and Intrinsic Value Affect Every Small Business Including Yours.

We’re here today talking with authority marketing specialist Tavis Bucklin about value. When you think about how you price your products or services do you base it solely off your competitors price? What should you be doing and how can you increase your prices while making your customers and clients even happier than they are right now? 

-My first question for you Tavis is; what goes through a customers mind when they decide what they are willing to pay for a product or service?

Tavis- We may not always notice, but there are two parts we consider when placing a value on something.

We have to take a look at a couple of things.

First we have Practical Value this is what your product or service does. Your coat keeps you dry and warm. That’s it’s function.

Then we have Intrinsic Value this is the unseen perceived value that is created largely by positioning or promotion. This would be the extra cost you pay for a name brand coat.

The combination of the two makes up the Total Perceived Value.

This is something we see this every day. Brand names can charge more and we are glad to pay it.

Mike Taylor

I make it easy for your prospective clients to pick you over your competitors. I write, edit and publish news articles that bring qualified candidates national media attention, positions them as subject matter experts, and set them apart from their competition.

I became a best-selling author on marketing several years ago, and now help others reach 'best seller' as well. I help local (and not so local) businesses get new business from the internet, by making them not just findable, but inescapable.

I use national media, press releases, video, and general 'behind the curtain' magic that gets business people noticed. Simply put, I want to make you famous.