Now imagine if this personal branding specialist had people writing about them. When you look them up you find publications on blogs, news sites, and other media. When other people talk about you, your products or your services it puts you in a great position.
This type of authority positioning from third party endorsements is better than any ad you could create. This is how you get the clients that are willing to pay for your premium services. They are also the clients that will benefit most from your services.
-You’re making me want to get into the photography business.
Tavis- Actually, most industries can apply the same type of things and get results. Sometimes you just have to step back and get another perspective.
Are you selling your time to take photos? Or are you selling your client an online image that shows the world who they are? There is a BIG difference.
You should always be selling results. The old saying “sell the hole not the drill” should always be in the back of your mind.
